WHY GOOD GURU?

Not only do we deliver the most expert social impact, HR, DEI, and equitable marketing strategies, we also utilize our collaborative ecosystem to help you source purpose-driven, good humans who are the best at what they do.

What’s a purpose-driven practitioner? A professional consultant with expertise in their field that utilizes an equity lens, prioritizing people, planet, and your company’s legacy. We know that company’s who care for their teams, their communities, and responsibly steward the environment see increased revenue, reduced turnover, and ongoing economic resiliency.

ZIVARO

200 person tech service provide and reseller with both federal and commercial contracts. Re-developed their corporate social responsibility strategy, with core pillars and inclusion of equity and ESG projects. Also launched internal committees, new Impact SOPs, and restructured community outreach programs.
YESS INSTITUTE

Colorado nonprofit whose mission is reer-mentoring and social emotional youth development. Created a corporate partnership strategy to leverage YESS Programs and curriculum for enhanced business support and sponsorship, with a specific focus on how to match YESS opportunities with increasing DEI compliance needs of the corporate sector.
PUBLIC RELATIONS SOCIETY OF AMERICA

National PR professionals association group. Facilitate annual Equity in Marketing workshops for all members and regional constituents. Help established accessible equity resources for membership among their Western District.

CASE STUDIES

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CLIENT IMPACT

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HOW WE MEASURE SUCCESS

REVENUE

To show how CSR contributes to your bottom line, we identify ways that CSR initiatives drive cost savings, new customer acquisition, and employee retention.

REPUTATION

Supporting community needs, reducing environmental footprint, and promoting employee well-being and diversity are all ways to help to improve your company’s external image. We build programs that showcase a legacy of Good and augment business affinity.

RECRUITMENT

Demonstrate the connection between CSR and talent acquisition by using metrics that gauge the impact of your CSR activities on recruitment. We ensure meaningful messages and metrics are included in all external communication materials.

RETENTION

We foster employee participation in corporate giving campaigns, volunteer ops, or community events which gives your team a unique sense of purpose and a new opportunity to interact with your business.

RELATIONSHIPS

Engaging business partners in your CSR activities can help to extend the impact your company is making on the community while also improving relationships with your partners. We develop rubrics, company goals, and shared value to make the most of your partnerships and your CSR investment.